Should My Aspiring Influencer Pal Cease Exploiting People for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. It's jarring to spot myself on her social media – it feels like a jumpscare.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, she feels the need to document everything all the time. During meals out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is aspiring to become one. She makes video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be dragged into it. On occasion she films me while dining, or just accompanying her. Later, I appear on her Instagram later, and it pops up like a surprise: I’ll have no makeup on, an awkward face or be captured mid-bite. It feels invasive.

Marielle also expects me to record her at inconvenient times. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. I feel like our bond has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn’t make up for all the energy I invest assisting her make content.

I appreciate that Marielle has helped me with my design career, but I resist our connection to become just a ledger of favours. I don’t feel she's insincere or inauthentic, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. It's crucial her to understand that our decade-long friendship still has limits. I love spending time with her, but I also want to enjoy it without being recorded, altered, or posted for an viewers. I’m not a prop for her Instagram.

The Other Side: The Content Creator's View

I want Beth to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a pastime; it's integral to who I am. Producing content and sharing my life online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on TikTok who pull off that aesthetic of informal, self-made content creation.

Creating content is my interpretation of engaging with life: observing the nuances, posting them with an audience that values the craft behind it. It's never my aim to make Beth uneasy. Bringing her to professional gatherings was my way of sharing opportunities, giving her a opportunity to witness exclusive moments that could benefit her professional path too. That’s not blackmail, it’s just being realistic.

I would take her to such functions even if she didn’t help me, but I want her to see the benefits the content we create together can get us: an opening. I know not all people likes being filmed, but sometimes spontaneity is what makes content authentic. Appearing on video occasionally is an inherent aspect of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but companions help each other in minor capacities. I thought recording a clip now and then would be fun for her. Innovation flourishes in collaboration, and having my friend around makes projects lively and enjoyable. I never force her to take part in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I document our shared experiences.

I value our friendship profoundly and want to avoid content creation to come between us. I’m willing to find middle ground: like requesting permission before filming, and avoiding shots that might make her uncomfortable.

This is not about control, it’s about expressing my perspective while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and her friend when they are out together?

There’s nothing more excruciating than having a friend point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to create content with. With the uncertain future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean all those around her is content. She must to honor Beth’s personal space.
Another reader, 26

Marielle might love making content and showing off her life publicly, but it isn't for everyone. It was kind she has assisted Beth’s career, but she must to listen to what Beth wants.
A commenter, 27

It sounds like you value each other, so cling to that and make sure it’s the priority in your friendship. Foster some real experiences, where genuine feelings are preserved, not online archives. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when they're together – she's on the job. Both seem unsure as to where the line is. The answer is not found in trying to change one another, but in each establishing clear boundaries around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: has she been over-exposing their friendship?

Gerald Evans Jr.
Gerald Evans Jr.

Elara is a seasoned gaming analyst with a passion for uncovering the best online casino deals and strategies for UK players.